“When you love a movie or an actor, and you meet someone with that same affinity, there’s an instant bond between you,” arti...

“When you love a movie or an actor, and you meet someone with that same affinity, there’s an instant bond between you,” artist Heather Buchanan (@heatherbuchanan) explains. Heather creates goods like pins, greeting cards and small prints, regularly featuring her favorite pop culture icons. “Attractiveness is boring,” the Canadian artist from Calgary explains. “There’s got to be some madness and some rare depth of hilarity.” (Think John Goodman, Patrick Stewart, and yes, Bill Murray.) “There is a mythology around [Bill Murray] that stems partially from nostalgia and partially from an excitement about what shenanigans he’ll pull in the future,” Heather says. “If you paint the slightest change in his eyes, then suddenly his whole face says something new.” The best piece of advice she can offer other small business owners? “Make sure you’re putting as much time into making unique and exciting things as you are into corralling a following.”
Photo by @heatherbuchanan